Understanding the True Meaning of ‘Bespoke’ in Menswear

I wanted to share something that’s been on my mind. I’ve noticed a lot of talk about "bespoke" tailoring these days in the industry as a whole, and I’m concerned you might get caught up in some marketing gimmicks that don’t quite deliver on their promises. It’s really important to me that you get the quality you deserve, so I thought I’d offer a friendly guide to help you navigate the world of menswear and ensure you’re not misled.

The Essence of Bespoke

At its core, the word “bespoke” refers to something made specifically for an individual, tailored to their exact specifications. However, in the context of menswear, the term carries much more weight. Bespoke isn’t just about customization; it’s about honoring a tradition, respecting the artistry of skilled tailors, and delivering a product that is as unique as the person wearing it.

The sad reality is that many retailers now use the term “bespoke” loosely, applying it to products and services that don’t come close to meeting the true criteria. So, how can you spot the real thing when searching for custom-made clothing?

What to Look for in True Bespoke Clothing 

1. Made by Hand:

   • Authentic bespoke garments are crafted by hand, with an individual tailor drafting the pattern and constructing the garment from start to finish. This process is a labor of love, requiring a deep understanding of the craft and a commitment to perfection. For those seeking bespoke tailoring, it’s crucial to find a tailor who embodies this dedication.

2. Custom Pattern Drafting:

   • A true bespoke suit starts with a pattern drafted specifically for the client. This pattern is unique, created to fit the client’s measurements and body shape precisely. It’s not about adjusting a pre-existing pattern to fit—every detail is considered and customized from the ground up. This level of attention to detail sets bespoke apart in the menswear industry.

3. Multiple Fittings:

   • Bespoke tailoring involves several fittings to ensure the perfect fit. For men, this typically means up to three fittings; for women, it can be as many as four. These fittings are essential for refining the garment, making adjustments, and ensuring that the final product is flawless.

4. Local Craftsmanship:

   • A bespoke garment should be made in the shop where it’s purchased, or at least in the same town. This connection to the local community is part of the bespoke tradition, ensuring that the craft remains personal and that the customer has a direct relationship with the tailor. Whether you’re in a major fashion hub or a smaller city, supporting local artisans who are committed to maintaining the highest standards of quality clothing is key.

The Importance of Distinction: Bespoke vs. Made-to-Measure

While bespoke tailoring represents the pinnacle of craftsmanship, it’s important to understand that quality clothing doesn’t always have to be bespoke. Made-to-measure (MTM) is a highly respectable and valuable option, especially when done by a skilled tailor who knows their craft and prioritizes the client’s needs over a commission check.

MTM offers a great balance between customization and accessibility. A well-executed MTM suit, crafted by an experienced tailor, can provide an excellent fit and high quality, tailored specifically to your measurements and style preferences. The key is working with a tailor who genuinely understands the craft, not just someone trying to sell you on the most expensive option.

In the menswear industry, it’s crucial that the distinction between bespoke and MTM is clear so that customers know exactly what they’re getting. This clarity ensures that the integrity of the craft is maintained and that the term “bespoke” retains its true meaning.

A Commitment to Craftsmanship and Honesty

At Primo Tailoring, we are committed to upholding the values of craftsmanship, quality, and honesty in everything we do. While we may not yet meet the full definition of bespoke, we are dedicated to the journey of getting there. We believe that by being transparent about our process and respectful of the craft, we can earn the honor of using the term “bespoke” in the near future.

Whether you choose bespoke or made-to-measure, what matters most is the quality of the work and the skill of the tailor. We encourage clients everywhere to choose what best suits their needs, with the confidence that they’re receiving a product made with integrity.

Thank you for taking the time to read this, and as always, we appreciate your continued support. We look forward to serving you with the best in custom-made menswear, wherever you are.